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PREVENTION IS BETTER THAN CURE - The LumbarJack lifting belt was also selected for her range.  Home-based on a small farm block she knew that anyone doing manual labour tasks that involve lifting, carrying or forward leaning, would get maximum benefit from the way these two products complement each other.  The LumbarJack is still the only product on the New Zealand market that has ergonomic Driving Straps for those needing back support driving vehicles or operating machinery.  New Zealand is also the only country offering a Lifting Belt only option,  for those not driving.

WARNING - The Better Back Company is a local New Zealand business, supplying directly to you at events and to your door.  Despatch is normally within 48 hours of an order being placed and customers are protected by NZ consumer law.  Overeas suppliers may not offer this.

The Better Back Company is the New Zealand distributor of Nada Chair products.

We provide posture supports and lifting belts in every size, for a wide range of tasks,

occupations and the medical conditions that affect spine health.  


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HISTORY - The Better Back company was founded 15+ years ago by Anneke, a Southland nurse with back injuries.  On trying a BackUp (seen here) at the home of a local surgeon, the relief it gave through correct posture and relaxing muscle strain, led her to contacting the US patent holder.  She became the first NZ distributor of Nada Chair products (the US brand name).  Sold worldwide since the 1980s they are used extensively at home, at work, and while sitting for sport or leisure activities; and during manual labour tasks (particularly lifting and carrying). 


TODAY - The Better Back Company offers proven affordable products that give customers support, relief and help with a wide range of back breaking tasks and medical issues.  I had no hesitation in taking over from Anneke in 2021 based on 10+ years of customer satisfaction while selling them as an Agent.  There is a good reason they have survived on the world market for over 35 years. 


Feel free to get in touch for a no obligation chat or demonstration.  Ask for a payment option that suits.  YOU ONLY GET ONE BACK - look after it.

                                                                                                                                                                                                                                             Sue Coulman - Owner 


COVID has cancelled most events we booked for the second half of the year - home shows and A & P Shows.  So call or text or email Sue if you want to enquire about products and I will get in touch.  Currently  the following are still on.

Labour Saturday 23 October - Te Anau Market

Tapanui A & P Show - Saturday 20 November


Could you sell Better Back products? 

Choose the events or local businnesses, hours and marketing strategies that suit your lifestyle.

Every week in New Zealand people develop back issues that will benefit from these products, which assist spine health, give easy self-management for the common causes of back issues, so can save on time and money for treatments.

Want to know more, get in touch.

Sue - Owner & Exclusive NZ Distributor

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